Fitupaz
tourism promotion campaign
A four-year partnership with the Tourism Board of la paz, focused on showcasing the region’s natural landscapes, cultural heritage, gastronomy, and unique experiences.
Through a consistent visual approach, the project sought to build a compelling picture of La Paz as a destination.
The work spanned promotional materials, digital campaigns, and photo and video production, with assets continuing to be distributed across digital and offline channels in Mexico and internationally to promote La Paz and its surroundings.
